How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 00:55
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Processes
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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Product
Place
Good marketing is doing this well.
Price
What product failed in the market but was successful when used for something else?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
People
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